At West End University College, the Faculty of Business Administration believes in the philosophy of experiential learning through accessible, affordable, high quality tertiary education of international standard and recognition.
We also believe in developing students irrespective of their nationality, gender, race, physical condition and religion into critical and analytical thinkers who would fit the world of work.
To inculcate the entrepreneurial spirit in the students to enable them adapt to the challenges of globalization and meet the ever changing local, national and international business environment.
The BBA Marketing programme aims to inculcate in the students an ability to assess and analyze information using basic tools for analytical thinking, good judgment, entrepreneurship, leadership and other critical managerial skills.
It also aims to provide in-depth understanding of marketing planning and strategies for execution and how to coordinate the various marketing activities in relations to building customer satisfaction, value creation for all stakeholders of a given organization.