Assessing the Type of Advertising Influencing Consumers’ Behaviour of Telecommunications Firms in Ghana: A Case Study of MTN Ghana

weuc ibrahim

The purpose of the study was to assess the type of advertising influencing consumers’ behaviour to respond to offerings of MTN Ghana. The study adopted the survey design. Convenient sampling technique was used to gather data from a sample of 124 customers of MTN Ghana in Accra and Kumasi using a structured interview guide and data analyses carried out using SPSS version 20. The findings of the study reveal a steady growth of advertising of MTN Ghana. At another level, the study shows broadcast…

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